In the heart of innovation at Ford Motor Company, I embarked on a captivating journey that seamlessly blended technology, design, and automotive excellence. As a digital experience creator, my role transcended the conventional, as we harnessed the power of Unreal Engine 4 to craft an enchanting 3D digital masterpiece within the confines of a car's cockpit.
At Ford, I was not just an engineer or a designer; I was a storyteller. Through my work, I unveiled narratives of seamless fusion between the analog and the digital, where technology ceased to be an instrument and instead became a conduit for human expression. The 3D digital experience I sculpted was not just a mere simulation; it was an invitation to dream, explore, to engage with automotive elegance in ways previously unimagined.
Lead the 3D Climate Experience Team at Ford/Lincoln
Using Google's PBR Engine we created a real-time 3D interactive airflow with beautiful particle effects supporting multiple modes, transitions, states, and much more.
Created an elegant 3D parallax transition to manage the rear climate in all rows of seating
Created efficient & optimized 3D assets and visuals with aggressive resource management while matching the original design intent and vision
Supporting more than 6+ Vehicles with their own unique renders, modes, and features
Enhanced the user experience through multiple feedback loops and feature accommodations in agile development
Lead the team through multiple deadlines and integrations
Maintained a bridge between multiple teams, UI/UX Team, 3D team, Engineering and Dev teams.
Trained and advised on pipeline process between teams
Created an immersive 3D digital experience using Unreal Engine 4 for the in vehicle 3D Avatar
which displays different vehicle systems for driver convenience
Worked on a challenging yet beautiful dance between performance, quality, and design integration
Multiple 3D vehicle optimization and shader creation/optimization
Feature support and add-ons
